New Quality Standards for Natural Fiber Based Underwear Thanks to INVISTA’s Latest Consumer Research
After examining new research findings, LYCRA® brand owner INVISTA is introducing new quality standards for natural fiber based undies.
A global cross-gender consumer study led by Strategic Insights surveyed 4,000 men and women. It yielded interesting statistics on customer preferences, revealing that consumers have high standards when purchasing underwear.The most important attributes being:
- comfort (women 62%, men 54%)
- fit (women 57%, men 45%)
- overall quality (women 49%, men 40%)
The study findings also highlight that the majority of men and women check the underwear label before purchasing (men 63%, women 56%), which shows that fabric quality is important to them. In terms of fiber desirability, cotton was quoted to be the most desirable at over 70%. LYCRA® fiber came in second at 30%– ahead of the generics, spandex and elastane.
In parallel, INVISTA researchers analysed more than 300 commercial underwear styles around the world, testing a large variety of fabric properties for both men and women underwear, including shrinkage, elongation, recovery force, air-permeability, fabric weights or shape retention over time.
This study pointed at a few issues and gaps in the existing underwear market including a lack of consistency in current fabric testing measures, and no suitable basic standard for underwear fabrics, which prompted INVISTA to take action.