Turtle, a men’s wear apparel brand, is ready to start getting part of its shirts and trousers requirements made in Bangladesh. The first consignment from Bangladesh is expected in the next couple of months. “We are just trying this option. We are not doing it for cost advantages, we just want to see if we can get large volumes made there without compromising on our quality,” said Amit Ladsaria, Director, Turtle.
The company meanwhile, has already ramped up capacity at its existing manufacturing facility in Howrah from 1.6 mn pieces per annum to 2.5 mn pieces (shirts and trousers), Ladsaria said. Turtle, which has started exporting its range to Dubai, Bahrain, Kuwait, Fiji Islands and many parts of the UAE, is now well set to tap the Nepalese market too, he said. At present, as much as 20 per cent of its total turnover comes from trouser sales, which the company expects, would grow significantly in future without bringing down the contribution of shirts business. The company has got into the denim segment, rolling out Turtle Jeans in the price range of Rs 1,400-Rs 1,600. On the retail front, Turtle, which at present has 50 Turtle outlets across the country, will add another 25 over the next one year with a capital outlay of Rs 6-8 crore. These new stores will mostly come up in east and south India. “Our retail model is different. We don’t believe in franchise model. These properties are owned by us and managed by what we call Retail Sales Agent (RSA)”, said Ladsaria.