The previous Xorel had a Cradle to Cradle Silver listing; the new bio-based Xorel is now certified as Cradle to Cradle Gold. that means that if design firms seeking LEED certification for their projects use Cradle to Cradle Gold certified products in 2.5% of the total value of all building materials, they gain one LEED Innovation In Design Credit.
“The new Xorel does not interrupt our creative process,” said Ms. Bush. “It just makes us feel a whole lot better about it. Moving forward, we will start to transfer the product line to 100% bio-based. You could look at the two, bio-based and regular Xorel; no one can see any difference.”
Showing a range of textiles neatly displayed in her studio, she gives examples of the new patterns Abacus and Topiary. “The concept of 3D printing is so fascinating to us,” she said; “we altered our embroidery process with these two patterns to bring out a third dimension. This is a new technique where we take the tape yarn of Xorel and stitch it down; it’s a totally different effect. The new patterns play with several different fiber deniers, which is the shape and thickness of the Xorel yarn. The main criteria of designing with Xorel are that the entire content of the textile has to be 100% Xorel. That is a brand promise that is about performance. If we added polyester to the face of the textile, it is not going to be as cleanable and would not be Xorel.”
For Mr. Goldman and his design team, the goal has always been to build the Xorel brand. “The Corvette came out in 1957, and it was a great design,” he said. “Chevy never changed the name of the car; they just kept on making the car better and more updated. I think it is the same for us. We are not in a race; we are looking for steady growth of our customers getting to know Xorel as a bio-based product.”
Bio-Based Xorel line of wall coverings were officially launched by Carnegie during the NeoCon – North America’s largest design exposition and conference for commercial interiors – held in Chicago from June 10-12, 2013.
Bio Xorel is the world’s first high-performance interior textile made with a majority of plant-based content (60 to 85 percent bio content), depending on pattern, though the U.S. government standard requires only 25 percent bio content for a product to carry the bio-based label.
In addition to gold level Cradle-to-Cradle certification has also achieved the SCS Indoor Advantage Gold rating and contributes toward LEED-CI (commercial interiors) categories: rapidly renewable content, indoor air quality, material transparency and material optimization. This means that those seeking LEED certification, can score points in the renewable materials and indoor air quality categories.
Bio Xorel is available in six designs in 91 colorways and can be applied for wallcovering, panel or upholstery use. Proprietary X-Protect backing enables the end-user to clean the product aggressively and with a wide range of cleaners including diluted bleach. At the end of the product’s useful life it may be returned to Carnegie for recycling or waste to energy conversion.