Mercedes-Benz Fashion Week Madrid , organized by IFEMA together with the Madrid City Council, will take place from April 8 to 11, 2021 at IFEMA. The event will take place in a special context, just like the September 2021 call was held, marked by the rigorous security measures and protocols due to the pandemic generated by COVID19.
Three names join the official calendar of MBFWMadrid : Pablo Erroz , Otrura and Maite by Lola Casademunt join the official calendar of the catwalk. The three firms have a history of recognized prestige and their participation has been endorsed by the favorable assessment of the MBFWMadrid Fashion Committee, the event’s advisory body.
The return of Ulisés Mérida and Maya Hansen
Both the Toledo designer Ulisés Mérida and Maya Hansen from Madrid , regular in previous years at MBFWMadrid , return in this edition with new presentation formats for their collections. Both designers are committed to presenting their collections in various formats adapted to the new situation.
A hybrid format
The 73rd edition of MBFWMadrid maintains its commitment to a hybrid format, alternating face-to-face shows with performances , projection of fashion films , as well as presentations and parades of the off program. All this content can be viewed and followed through the official MBFWMadrid website, which, as in the previous edition, will include extra content with fashion and participating designers as protagonists. Due to the health situation, all collections will be presented under strict security and capacity control measures.
Sponsors of the event
“In a context such as the current one that is especially complicated for Spanish fashion, the support offered to MBFWMadrid by the 12 sponsoring brands present in this call is of special recognition , which show once again and with greater intensity, their commitment to the design industry fashionable ” , emphasize its organizers.
In this way, Mercedes-Benz, L’Oréal Paris and Inditex continue as main sponsors; Iberia, Oppo, MÓ de Multiópticas , as sponsors; and Mascarillas Béjar, ESNE, Klarna, Vegamar, Larios and UNISA , as collaborators.
Impulse from the Madrid City Council
Likewise, in this edition, MBFWMadrid will have outstanding support from the Madrid City Council, which will participate in various activations to give visibility to the event and the participating designers.
Security at IFEMA
All the parades will be carried out under an ambitious security protocol implemented by IFEMA to guarantee Hall 14.1 as a safe space. This protocol brings together all the necessary measures to organize the flow of attendees and their mobility; establish capacity controls; interpersonal distances; the elimination of direct contact through digital registration; taking body temperature; the widening of spaces and the incorporation of the latest technologies for the counting of attendees, and especially for the constant renewal of air in pavilions, among other innovations in this area. To consult all the measures carried out by IFEMA, consult here.
(Courtesy: Noticiero Textil)
