NEWS BRIEFS ColorJet Launches Ini- tiative Encouraging Printing Industry to Contribute for PM Cares Fund ColorJet launches initiative to en- courage industry to help fight against COVID-19 ColorJet initiates with a contribu- tion of Rs 5 Lakhs to PM Cares Fund Initiative sees successful response from industry partners across the globe In response to the honourable Indian Prime Minister Shri Narendra Modi’s call to donate to the PM Cares Fund, to help fight the Covid-19 menace, wide format inkjet digital printer manu- facturer Colorjet Group, has started a campaign to help the government by encouraging its associates, custom- ers and industry partners to contrib- ute to the fund.ing in from industry partners in UAE, USA, Japan, etc. ColorJet is reaching out to its associates, partners and customers in the inkjet printing industry through conference calls, emails and social media. “ColorJet being an industry leader has been playing a proactive part in the fight against the Corona Virus pandemic. At the onset of this outbreak, we took several initiatives to protect our employees by maintaining social dis- tancing and regular sanitisation. We decided to launch this campaign to moti- “People from all walks of life ex- pressed their desire to donate to India’s war against COVID-19. Re- specting that spirit, the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India. Kindly contribute to the PM-CARES Fund,” PM Modi had said while launch- ing the fund. To kick off this initiative, ColorJet has donated INR 500,000 to the PM Cares Fund and has also created a dedi- cated page to donate on the ColorJet website. All contributions get directly transferred to the PM Cares Fund, with ColorJet acting only as an intermedi- ate. ColorJet will also be giving cer- tificates of appreciation to all donors. ColorJet has set a goal to generate contributions amounting to INR 2.5 million and till date the donations have totalled INR 725,816 received from 118 donors, with donations also pour- NCM-APRIL 2020 89