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Fashion Positive launches the First-Ever Circular Materials Guidelines

Defining Circular Fibers for the Fashion Industry: The Circular Materials Guidelines enable innovators, manufacturers, and brands to design for the scale of safer, cleaner fibers that build a more resilient Fashion Industry.

Circular Materials: The Foundation of Circular FashionCircular Materials: The Foundation of Circular Fashion


Fashion Positive releases the first-ever Circular Materials Guidelines that help to align the
apparel, footwear, and textile industry on what circular fibers are and how design can make them ready for a circular economy for the fashion industry.

Circular fibers and yarns are critical to developing clothes and footwear that are cleaner, safer, and designed for the highest value and long-lasting use—in other words, designed for the circular economy. In a circular economy, products are designed to be effectively disassembled for reuse or to be remade, and ultimately recycled or, where relevant, composted, for a new life.

Designing for the circular economy reduces the massive negative impact the fashion industry has on the planet and people. By some estimates, the fashion industry produces up to 10 percent of global carbon emissions, consumes 79 trillion liters of water, and generates 92 million metric tons of waste every year in the current take, make waste model. Innovators, brands, and manufacturers are working to change that, however until now, there has been a lack of alignment on the requirements necessary to design for the future circular system.

Fashion Positive Brand Members

Fashion Positive has developed the Circular Materials Guidelines in close collaboration with industry stakeholders. The Guidelines define a roadmap through “better” and “best”
recommendations to incorporate recycled or reclaimed feedstock into fiber content, address chemical safety, cleaner water, and renewable energy. The aim is to enable materials to be circulated for endless use rather than ending up incinerated or in a landfill to further pollute our planet.

 Standards, Certifications and Organizations Included in the Guidelines

“The fashion industry won’t survive anymore in a ‘make, take, waste’ approach,” said Megan Stoneburner, Director of Sustainability and Sourcing at Outerknown. “Companies need to implement long-term sustainability strategies that meet ambitions for a circular economy. Fashion Positive’s Circular Materials Guidelines are critical to helping the industry and leaders align on expectations and systems required to start moving towards circularity and creating systems change.”

Fashion Positive's guiding principles“These Guidelines are the first step on the road to more circular fiber creation and use. We are not looking to create new or different requirements that are hard for the industry to meet. Rather we are looking to harness the great work taking place to make the industry cleaner, safer, and more resilient. Through the Guidelines, we will help create coherence and a roadmap to drive a path toward action, innovation, and systems change. The Circular Materials Guidelines help us have a common language so we can move together faster,” said Sasha Radovich, Executive Director of Fashion Positive.

“The Circular Materials Guidelines will help the different sectors of the industry make decisions, set goals, and continuously improve” said La Rhea Pepper from Textile Exchange. The Guidelines are a critical tool to help the industry collaborate vertically and horizontally to create the massive systems change that will be required to go from a linear system to a circular one.

“These Guidelines are critical for the industry to actualize circularity beyond commitments. As innovators, it is crucial that we have a circularity blueprint that has been developed collaboratively with key stakeholder brands. It presents us with clear targets and guidelines while providing confidence to the investor community that there is a tangible path forward” said Peter Majeranowski, President & Co-Founder of Tyton BioSciences LLC.

Fashion Positive will host a webinar in coordination with Textile Exchange, a co-sponsor of the Circular Materials Guidelines, on Wednesday, September 23 to present the Circular Materials Guidelines, and the strategic direction of the initiative moving forward: Getting to Action on Circularity. For more information about the Guidelines or to register for the webinar, contact [email protected]

About Fashion Positive:

Fashion Positive is a nonprofit initiative that leads the vision, definition and use of safe and
circular materials for the fashion industry. Fashion Positive began as an initiative of the Cradle to Cradle Products Innovation Institute, now in its 6th year, has become an initiative of Textile Exchange, which acts as its fiscal sponsor and serves on the Advisory Council.

To learn more about Fashion Positive, visit: https://www.fashionpositive.org/.

Circular Materials Guidelines are here! Fashion Positive defines what a circular material is to enable a circular fashion industry.

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