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Spring motivates four out of ten consumers to buy fashion


Rising numbers of infections, lockdowns to and fro and other restrictions over the Easter days – this spring is difficult to compare with previous years, and consumer sentiment is heavily affected by it. Still, spring-like weather and sunshine appear to have a positive impact on fashion consumption, if not all. The market research institute Infas Quo surveyed almost 1500 consumers exclusively for the TW. Our fashion market number for the week.

Spring makes consumers want new fashions. The lockdown spoils the shopping mood. Both statements are correct. The mood of the….. Read More

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