Increasing Product Offerings with More Advanced Design, Material and Fit can Provide Growth Opportunity for Europe Lingerie Market.
The Europe demand for the Europe Lingerie market, in terms of revenue, was estimated to be USD 11259.8 Million in 2019 and is expected to reach USD 17153.0 Million in 2026, growing at a CAGR of 6.29% from 2019 to 2026. Europe lingerie market is expected to witness a significant growth within the forecast period owing to the various driving factors.
Europe Lingerie Top Companies:
Europe Lingerie industry analysis Report covers prominent players are like Victoria’s Secret, Calzedonia, H&M, Gap Inc., Jockey International Inc., Hanesbrands Inc., Calvin Klein, Hunkemoller, Triumph International Ltd., Bare necessities, MAS Holdings, and Lascana, Inditex, among others.
Lingerie may be a category of primarily women’s clothing including undergarments, sleepwear, and light-weight robes. Lingerie is made of lightweight, stretchy, smooth, sheer or decorative fabrics like silk, satin, Lycra, charmeuse, chiffon, or lace. These fabrics are often made from natural fibers like silk or cotton or of synthetic fibers like polyester or nylon. Increasing awareness due to the rapid digitalization and increasing online platforms is one of the major factors driving the market growth.
Europe Lingerie Market Segmentation:
By Product Type– Brassiere, Knickers, Lounge Wear, Shape Wear, and Others
By Sales Channel– Online Stores, Specialty Stores, Multibrands Stores, and Supermarket/Hypermarket
By Pricing- Economic and Premium
Europe has a long history of fashion, design and the adoption of new technologies. In a way, fashion related tech startups have already changed the traditional relationships between consumers and brands and pushed the boundaries of traditional ways of thinking about fashion. As technological innovation continues to change the fashion world in different ways, many European startups have shown potential to disrupters shopping habits and alter the way they do shopping. For example; 80-85% of women are currently wearing the wrong size bra and manufacturers are increasingly developing the customization features offered through 3D printing technologies to provide better bra buying experience. Using state-of-the-art technology, these startups create made-to-measure, 3D-printed removable pads that can be used with bras made by partner brands. In addition, the intimate apparel business is undergoing major technological change. New measurement and design techniques, mutual with innovative materials and production methods are transforming the range, quality and applications of women’s lingerie.
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