Work from home trend sparks the introduction of new eco-friendly fibers
Lenzing, Austria and Seoul, South Korea – The COVID-19 pandemic has changed the clothing preference for many consumers as they now spend much of their time at home. Nowadays, more consumers look for comfortable, versatile, and sustainable apparel that can be worn for multiple occasions and last longer.
Riding on this trend, global fiber producers, Lenzing and Hyosung, have teamed up to develop a Home Everywhere collection of performance fabrics that feature their renowned fibers and yarns to offer consumers comfortable, sustainable and attractive loungewear and activewear.
“We are delighted to continue our partnership with Hyosung this year to develop more eco-friendly fiber collections that offer the combination of everlasting softness, comfort and performance,” said Andreas Guertler, Senior Manager of Global Business Development Active Sportswear at Lenzing. “With COVID-19, consumers are becoming more mindful of the world around them, triggering a greater demand for sustainable products that can help safeguard the planet. At Lenzing, we are committed to collaborating with more like-minded industry partners like Hyosung, as we continue to promote greater sustainability through textile innovations.”
The Home Everywhere collection is comprised of three fabric concept groups, which includes a variety of unique blends featuring Lenzing’s cellulose fibers and Hyosung’s range of multi-function spandex, polyester and nylon fibers. Key features are as follows:
- Deep, Rich Color features Hyosung’s creora® Color+ and TENCEL™ branded modal fibers with Eco Color technology to provide all-over, saturated color without grin through.
- Soft Touch collection highlights Hyosung’s 100% recycled regen aerolight polyester with TENCEL™ Modal fibers with Micro technology for sustainable, ultra-soft and light-weight comfort.
- Functional collection includes Hyosung’s Mipan aqua-X nylon with TENCEL™ Lyocell fibers offering cool-touch, UV protection and moisture management.
“Our friends at Lenzing have been an ideal partner in the development of this innovative and sustainable fabric collection, which will enhance long-lasting comfort, performance and versatility consumers are craving in their apparel today,” said Simon Whitmarsh-Knight, EMEA Marketing Director, Hyosung. “Collaboration is the way forward as the textile industry seeks creative & performance solutions throughout the value chain and to meet changing market dynamics.”
Lenzing and Hyosung will be presenting the Home Everywhere collection at Interfilère Connect taking place online through October 24, 2020, and Performance Days Munich December 9-10, 2020.
Hyosung is a comprehensive elastane, nylon and polyester fiber manufacturer providing world-class products, innovation and solutions to the textile industry. Hyosung’s creora® elastane is the world’s largest premium stretch brand, delivering the broadest range of performance fiber offerings. In addition, our Mipan® nylon and specialty polyesters provide customers with the functional and sustainable fiber solutions that are essential in today’s dynamic textile market. Visit our blog at blog.hyosungtnc.com for all the latest trend, event and product updates. Hyosung can also be found on Instagram @hyosung_textiles and on LinkedIn at Hyosung Performance Textiles.
Hyosung Corporation is one of Korea’s leading multinational conglomerates, with annual worldwide sales of more than US$ 8.7 billion. Hyosung maintains a network of more than 73 subsidiaries and international branch offices around the globe. The company operates in seven performance groups, which include: textiles, industrial materials, chemicals, power and industrial systems, construction, trading and information and communication.