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From March 5 to 7 , and within the Paris Fashion Week, this event takes place . For three days, this digital platform will broadcast talks, webinars, presentations and meetings with designers.

“The project is part of Tranoï’s permanent mission to support the industry, and allow brands to present their new collections online and maintain a link with specialists in international distribution , who represent 80% of the fair’s visitors Parisian ” , emphasize its organizers. On the other hand, Tranoï has selected around 20 brands and showrooms in Paris and Milan with their collections for autumn / winter 21/22.

All the videos will be broadcast from March 5 to 7 on Tranoï Link and, only during this period, they will be able to be seen by all fashion professionals. The videos will correspond to the following firms: Majestic Filatures, Faliero Sarti, Bettina Vermillon, Coralie Marabelle, Persée Paris, Mes Demoiselles, Goosetech, D’Estrëe, 5 Octobre, Avant Toi, Valentine Gauthier, Salut Beauté, Stella Pardo and Atelier Paulin; and in the Milanese showrooms Point Di Mariapia Bernardis & Co (and its brands Pellico, Co.Go, Alonpi, QL2) and Elisa Gaito (and its brands Alessandro Enriquez, La Couverture, Fassbender, Sorelle Secli, Phaeonia, Arma, Windsor, Mouche ).

It should be noted that Business of Fashion and Fashion Snoops have partnered with Tranoï for two presentations:

  • The State of Fashion : Business of Fashion (BoF) will offer a live presentation of its annual study conducted in association with McKinsey & Company.
  • Fall / Winter Trends 21-22 : Fashion Snoops , a global trend forecasting agency that uses human and artificial intelligence to analyze cultural changes, will reveal the top trends for the upcoming season. And two live events directly from New York and Taiwan:
  • Frédérique Dessemond , founder of the Ginette NY brand , is a regular at Paris Fashion Week. Tranoï will visit her in her showroom in New York to discover her new designs.
  • Shen Yao is a young Taiwanese brand founded in 2019. The designer has never presented his collection at Paris Fashion Week. TeamsTranoï were really impressed with his work and will visit him in his atelier.

The buyers talk about trends: to end each day, a special video of Instagram Live at 17:00 will feature a retailer to discuss the collections presented that day.

The entry Start Tranoï Link was first published on noticierotextil.net