The Chic Spring Event takes place March 17-19 under strict security measures in Shanghai in parallel with Intertextile Shanghai, Yarn Expo and PH Value .
905 exhibitors and 932 brands are present at the event. “The experiences of the last events last year have shown how important meetings and personal contacts are for industry and commerce. Trade visitors are heading for intensive marketing ” , they emphasize.
Around 95,000 trade visitors are expected from all retail areas, including the most prominent online sales platforms. Chic’s live and online events , which run parallel to trade shows, have averaged 150,000 clicks since April last year.
Due to the current pandemic situation and travel restrictions, international participation in the fair is reduced to companies that can participate on-site with local partners due to their already established infrastructure, such as Calpierre, Duedi, Rossonapoli from Italy, at Chic Tailoring and LangerChen from Germany, Chic Women , Mannylonq from Korea, Chic Young Blood , etc.
Chic Online is the alternative for all manufacturers and visitors who cannot or do not want to travel to the fair. Allows digital participation to configure or maintain the network of customers and partners.
“The Chinese economy has recovered again after the pandemic in China and has already reached the pre-crisis level with growth of 6.5% in the fourth quarter of 2020. McKinsey estimates go through sales growth in China from 5 to 10% in 2021 compared to 2019 ” , they emphasize from the contest.
When it comes to e-commerce sales in China they ranked first worldwide for the eighth year in a row. The average per capita income of consumers increased 3.8% last year.
China is to become climate neutral by 2060, which of course also affects the fashion sector. Overall, the awareness of Chinese consumers has developed even more towards high-quality, sustainable collections. In their “State of Fashion 2021” report, McKinsey & BoF analyze the awareness development in China that consumers and producers are increasingly recognizing the importance of joint efforts by all participants in the value chain to work together in order to achieve sustainability in the fashion industry.
The CHIC flagship event visualizes this topic with the “CHIC Garden” theme. With the help of garden design experts, the fair is transformed into an inspiring garden paradise that reflects closeness to nature and the appreciation of natural resources.
As an exception, the CHIC autumn event, CHIC Shanghai will take place in August this year (25th to 27th August 2021).