March 30th 2021: Apparel supplier Esprit Holdings Ltd. has promoted Leif Erichson to President Esprit Europe. In this role, he will be responsible for “Esprit’s entire operational business in Europe” and will continue to report to CEO Mark Daley, the company announced on Monday.
Erichson has been with Esprit for almost 20 years. Most recently, he held the post of Chief Digital & Operations Officer. In his new position, Erichson will now “concentrate on the growth and expansion of the European business and strategically design all European channels, e-commerce, retail and wholesale, in line with the growth plan”, explained Esprit in a press release.
The company also created two new management positions: Raphael Heinold was appointed SVP Product, Paul Kinley was appointed SVP Merchandise Management. “These changes in the Esprit leadership team and a number of structural adjustments will ensure that the focus will always be on the customer, the brand and our products,” said the clothing provider.