Emotional Blackmailing in the name of Sustainability?


“Sustainable Textile Innovation” has perhaps become the most talked of phrase in the textile and clothing industry. Most conferences being held these days have managed to prominently display their focus on the urgent need for saving the planet earth. Special sessions are devoted championing sustainable textiles and lecturing the industry leaders and professionals to concentrate on making the sustainability as a mainstream—rather than sideline-effort if they want the business to be good and attractive i.e. appealing enough for the end consumers. Thanks to the multi-million dollar campaigns of all sorts, more and more consumers (especially those who are more sensitive and emotional) have started taking this quite seriously without going deep into the merits of their buying behavior and/or decision.


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