With regard to the export of cotton, the country faces a very strange and tricky situation every year making the government’s decision irrelevant and unacceptable to the stakeholders – cotton producers, ginners, cotton traders and the consuming industries like spinning mills, yarn traders, power looms, composite mills and of course exporters and importers of these materials including raw cotton. The government and others involved in policy making get sandwiched between two groups whose vested interests are diagonally opposite irrespective of the fact whether the export is allowed or banned. I feel that this makes a very interesting as well as important case study for our premier institutes of management. Their in-depth study of various aspects of this complex situation can help the government to strike a balance between various stake holders and ensure that the farmers get their fair and assured returns and unscrupulous hoarders get punished. The consuming mills should also not blow up their price concerns just to make more profits or cover up their inefficiency. The middlemen also need to be monitored so that they are not able to exploit the farmers who lack business acumen to deal with the buyers of their produce.