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Grado By GBTL Launches New Products at the Delhi Conference for All Channel Partners


GRADO by GBTL, the leading manufacturer of premium fabrics, recently held a grand conference to launch myriad new product offerings at the ITC Dwarka, New Delhi. The conference witnessed all channel partners from across India, assembling over the days.

Ethnic Wear

With a stunning product display, this gathering was fueled by the brand to launch their new collection.
The 4-day conference showcased a brilliant new range of products which included a fantastic array of Ethnic Wear presented in different colours, designs and patterns of reds, blues, creams, emerald, maroon and much more. The various fabrics have been segregated into various occasions leading up to the wedding too including haldi and mehendi. An Ethnic Wear catalogue and a related show-stopping video were also launched at the conference.

Product Display (2)

Best-sellers like ALSACE – 20% wool tweed for jacketing and suiting, PICASSO – fibre dyed TR fabrics in unique colours, and STREEZA – India’s #1 four-way stretch fabric in many unique designs and colours, were also showcased.

Product Display (4)

Apart from these best-sellers, there was a range of products in different colours and designs that were well appreciated with over 400 new designs in the latest collection.

The dealers and retailers were very optimistic about the range. The brand has a very committed and dedicated dealer network and over the days in the New Delhi conference a lot of new strategies and roll out plans for the brand were discussed.


The conference ended with a renewed enthusiasm to work hard towards building more market share and increasing retail footprint.

Manish Shukla

Manish Shukla, CMO of GRADO by GBTL

Manish Shukla, CMO of GRADO by GBTL, said, “We worked very hard to put this new collection together which is exciting for our success partners (dealers and retailers). It showcases our strength in the poly viscose, TR & 20% wool segments but also a range of celebration/ethnic wear for the upcoming season. With such interesting new products making their place in the brand’s product basket, GRADO by GBTL is all set grow its market share at a very fast rate. We are really overwhelmed by the response from dealers participating and how everyone is optimistic about the products.”

About GRADO:

The brand GRADO by GBTL (erstwhile Grasim Bhiwani Textiles Limited) has an intent to offer the entire product basket to the consumers—ranging from synthetics to cottons, under the same brand umbrella. GRADO had one of the greatest celebrities of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.

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