New TENCEL™ Intimate demonstrates the TENCEL™ brand essence of ‘feeling good with a natural touch’ at India’s largest lingerie and intimate wear trade show
March 19, 2018, Kochi India – The Lenzing Group (Lenzing) has introduced TENCEL™ Intimate to the India market at Intimasia 2018, the country’s largest fashion trade show dedicated to lingerie and intimate wear with the participation of over 70 local and international intimate apparel brands. Held at the Adlux International Convention and Exhibition Centre in Ernakulam, Kochi, Intimasia is committed to elevating the intimate wear business by promoting fashion, innovation and ideation. Bringing the intimate apparel industry together, the event aims to contemplate the way forward for the fastest growing sector of the textiles and apparel industry in India.
As the sponsor of the event’s Gala Night and fashion show, Lenzing showcased the TENCEL™ brand essence of ‘softness’ and ‘feeling good with a natural touch’ with TENCEL™ Intimate to industry professionals.
Under the TENCEL™ portfolio that was officially launched at Première Vision Paris last month, TENCEL™ Intimate is enabled by two versatile and highly compatible fibers, TENCEL™ Modal and TENCEL™ Lyocell, and is designed for distinctive everyday usage. Derived from renewable wood sources using Eco Soft technology, TENCEL™ Intimate cellulosic fibers gently embrace with long-lasting softness, keeping wearers pleasantly cool and dry throughout the day and night. The fibers of botanic origin naturally manage the transportation of moisture, contributing to breathable fabrics that provide a less favorable environment for bacterial growth, and offering better hygienic qualities.
“Intimasia has provided a great opportunity for domestic brands to connect with the ever-growing demand in the India market and bring them to international standards, and we are excited to be part of it and elevate the sustainability topic with TENCEL™ to show,” said Jayaraman S, Commercial Director of Asia Pacific & South Asia at Lenzing Fibers. “Innerwear is the key segment for TENCEL™ intimate. With its exquisitely gentle quality that creates a barely-there feel, TENCEL™ Intimate cellulosic fibers is the ideal material for intimate wear.”
TENCEL™ intimate was created alongside TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, and TENCEL™ Luxe under the TENCEL™ portfolio, as part of Lenzing’s new brand strategy to move beyond fiber to distinctive everyday usage or application in consumer-focused–branded offer.
Intimasia 2018 ran from March 8-10 in Kochi, India. Lenzing was showcasing its sustainable cellulosic fibers at fashion show grand finale made by various Domestic brands.
For more details about TENCEL™, TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe, please visit www.tencel.com .
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe.
Featuring botanic origin and biodegradable quality, TENCEL™ Modal and TENCEL™ Lyocell fibers can enhance breathability of fabrics and have minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. Through moisture management, TENCEL™ Lyocell fibers absorb moisture efficiently. With less available moisture formed on the surface of the fiber for bacteria to grow, TENCEL™ Lyocell fibers provide a less favorable environment for bacterial growth, offering better hygienic qualities. Moisture management and thermal regulation fiber properties can be found in TENCEL™ Home and TENCEL™ Active branded fabrics.
Fibers used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely TENCEL™ Modal and TENCEL™ Lyocell, both cellulosic fibers are produced via responsible production processes and are compostable and biodegradable. TENCEL™ Modal and TENCEL™ Lyocell are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program.
About the Lenzing Group
The Lenzing Group is a world market leader which supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Headquartered in Austria, Lenzing operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing’s portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.
Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 80 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations– LENZING™ Lyocell fibers, LENZING™ Modal fibers, and LENZING™ Viscose fibers. Lenzing also set new industry standards with the introduction of LENZING™ Lyocell RB by REFIBRA™ technology, LENZING™ ECOVERO™ eco-friendly viscose, as well as the innovative LENZING™ Lyocell Filament which caters for the luxury textile market.
The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as a leading sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active in the fields of engineering and plant construction.
Key Facts & Figures Lenzing Group 2016
Revenue: EUR 2.13 bn
Fiber sales volumes: 978,000 tons
TENCEL™, REFIBRATM and LENZING™ are trademarks of Lenzing AG.