Boucheron Sustainable Packaging for new unboxing experience: A Project by students of the Fashion Sustainability Certificate
Alexandre Orain, Clément Vuattier and Anna Heim worked with Boucheron to imagine a new unboxing experience for 2023. The challenge was to create a sustainable packaging in line with Boucheron strong “out of the box” identity.
They dived in Boucheron imagery and discovered its strong link to wild nature and flowers. Then, they worked on a design that would protect the jewelry and still look delicate and natural. Making the entire process as sustainable as possible was the key objective.
→ Anna Heim, MA Fashion Design
→ Alexandre Orain, MS Management
→ Clément Vuattier, Executive MBA