The next edition of Madrid es Moda will be held from April 11 to 15 and will complete the program of Mercedes-Benz Fashion Week Madrid shows . The project incorporates important novelties and will permeate every corner of the city with fashion through open-air performance events that will aim to continue promoting and bringing Spanish firms that defend the Slow Fashion movement closer to a final audience. The complete Madrid es Moda calendar will be confirmed shortly.
Led by The Spanish Fashion Creators Association (ACME) and under the Madrid Capital de Moda umbrella of the Madrid City Council, Madrid es Moda is an initiative focused on the recovery of the industry. It is a platform that promotes nationally and internationally the knowledge and consumption of Spanish author brands.
The organizers of Madrid Es Moda not only want to support spanish autors fashion, but also take it out to the streets and emblematic places of the city, since designers will have the opportunity to interact with their clients and bring their proposals closer to small-capacity appointments. and format.
“Madrid es Moda supports and brings together brands with soul, personal proposals that are committed to a new luxury based on human resources, crafts, local production, responsible consumption, quality, the recovery of trades and tradition. MeM is also an active member of #rewiringfashion , a global movement that reflects on how the fashion sector could and should work ”, emphasize its promoters.
Madrid es Moda will literally take Madrid in its next edition. Different streets, shops and emblematic places of the capital will be the stages where the designers will present their collections for sale, those corresponding to the SS21 season , small capsule collections or iconic garments of their trajectory.
“Small-format events under invitation that will promote local consumption and that will offer firms the unique possibility of interacting with their clients in a different, close and safe way”, underline its promoters.
XXI century store
La tienda del Siglo XXI (The XXI Century store) located in MediaLab Prado, will be the place where the public can see the collections of different designers, always by appointment to comply with all sanitary measures. At this very special point of sale, customers can count on the advice of expert stylists, and later make the purchase of the different garments created by different designers, through the official website of Madrid Es Moda.
The Future Fashion Philosophy
As it happened in September, Spanish brands want to defend, with this new edition of Madrid Es Moda, Slow Fashion as the basis of a future fashion philosophy. All the pillars of Slow Fashion such as respect and conservation of the cultural heritage of our country, intimately linked to an industry of world-renowned trades, are included in the Slow Fashion Manifesto drawn up by ACME.
Slow Fashion in Spanish design
You can also know what Slow Fashion is for all the designers who participated in the September edition of Madrid es Moda in the following playlist that is headed by the definition of Pepa Bueno, the deputy director of the Association of Fashion Creators Spanish, in which production in proximity or local work stands out, among other values where, above all, it stands out that we must avoid “throwaway” fashion.
In the April edition, Madrid Es Moda will feature the participation of important names in Spanish design such as Ángel Schlesser, Carlota Barrera, Devota & Lomba, Ernesto Naranjo, Pilar Dalbat, Roberto Verino, Oteyza or Moisés Nieto, among many others.
If you want to know what awaits you in this new edition of Madrid es Moda, you can watch the following video and take a look at all the collections that were presented in September where you could see absolute samples of talent, tradition and courage.
Roberto Verino | Collection Presentation for Madrid is Fashion | Monday 7/09/2020