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Modtissimo: everything ready for digital publishing

The contest will celebrate its 57th edition from March 10 to 12 , for the first time in a fully digital format . Even without face-to-face contact, Modtissimo will recreate the entire fair experience on new platforms, with live meetings, product presentations, trend forums, innovation showcases, seminars and conferences.


“It will be held in a new format, but committed to maintaining the essence and focus of the face-to-face editions. From March 10 to 12, Modtissimo will bring together the Portuguese textile industry, this time on an online platform that will be visited by both national and international buyers ”, they point out.

Even without eye contact, the event organization has prepared a comprehensive program to promote the exchange of contacts and highlight the added value of the Made in Portugal label , which places an increasing emphasis on sustainability .

Focused mainly on a corporate audience and to establish itself as a platform for networking and business development, the fair will take place online and will have two levels of access : Modtissimo online and Modtissimo Marketplace . Both will be free , but while the first is open to all visitors, including fashion students or other potential stakeholders, the second is intended exclusively for buyers and exhibitors of fashion and textile companies, as well as the national and international press.

In Modtissimo online visitors will be able to find the various sectors that the Portuguese show presents in its face-to-face version. The trends forums and the iTechStyle and Green Circle exhibitions will be filmed through a virtual tour system, which allows a realistic, detailed and 360º view of the textile pieces.

The seminars and conferences will be broadcast, with special emphasis on the opening session, organized in partnership with the Textile Cluster, and which will feature the participation of the Portuguese Minister of the Environment, João Pedro Matos Fernandes . Registration for this first forum is now open.

In the Modtissimo Marketplace , the meetings will be recreated in the commercial stands of the companies. If in Modtissimo online visitors can consult the profile and catalog of exhibitors, in this professional area they will be able to hold live meetings to discuss products and possible offers.

The system will allow visitors and exhibitors to organize a meeting agenda throughout the three days to make product presentations in a personalized way. The objective of the event is to maintain the fair atmosphere among professionals, and many companies will have their commercial teams prepared to receive both national and international visitors at the virtual stands of the companies.

The online.modtissimo.com platform will only be online during the three days of the event, in order to fully recreate the experience of the traditional fair. Until then, visitors can find new information through the social networks of Modtissimo : facebook, instagram and LinkedIn.

(Courtesy: noticierotextil)

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