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Study: What Consumers Want

What Consumers Want

What Consumers Want: A Project by students of the IFM-Kering Fashion Sustainability Certificate

Alice Menager and Pauline Lebihan conducted a study about sustainable communication, based on an analysis of what is already in place within the industry, and also on the insights of over 300 individual interviews. The goal was to decrypt this complex topic and provide recommendations to better communicate with the customer base of today and tomorrow.

→ Alice Menager, MS Management
→ Pauline Le Bihan, Executive MBA

Other projects by Students of IFM-Kering Fashion Sustainability Certificate

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