The Lanerossi brand is the pride of our group. It is exciting to be the guardians of the legacy of a company that blazed a trail both in Italy and abroad. Lanerossi’s history begins in 1817 with the establishment of the Rossi wool works in Schio in the north of Vicenza province. The founder was Francesco Rossi. His son Alessandro turned the business into one of Italy’s leading industries. For years the name Lanerossi was a synonym of well-being, elegance, warmth and intimacy, with its fabrics, blankets, clothes and yarns disseminated throughout the world.